Evaluating various sales promotions, such as coupons and contests, is more difficult than evaluating advertising.
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Q140: A buzz score (or brand buzz)accounts for
Q141: The impact of advertising is relatively easy
Q142: Some marketers contend that the only valid
Q143: A QR code allows marketers to count
Q144: When reactions to a small scale marketing
Q146: McCormick's marketing team wants to test three
Q147: Test markets can only be used to
Q148: One major advantage of a test market
Q149: Scanner data makes it possible for companies
Q150: Test markets are not quite as accurate
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