Picks and Axes Inc. is an Internet-based retail seller of hiking boots and mountaineering gear. The company decides to open retail stores across the major areas of the city to help complement its Internet-based strategy. This activity would be categorized as a(n)
A)tactical decision.
B)operational decision.
C)strategic decision.
D)financial decision.

Question

Quizplus · Accepted Answer

Opening retail stores is a major decision that affects the overall direction and long-term success of the company. It involves considering market trends, competitive factors, and the company's overall mission and goals. This makes it a strategic decision rather than a tactical or operational one. It may also involve financial considerations, but the primary focus is on the overall direction and growth of the company.