The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is _____.
A) data visualization
B) cluster analysis
C) market analysis
D) supervised learning

Question

Quizplus · Accepted Answer

Clustering can be employed during the data preparation step to identify variables or observations that can be aggregated or removed from consideration. Cluster analysis is commonly used in marketing to divide consumers into different homogeneous groups, a process known as market segmentation.

The Data Preparation Technique Used in Market Segmentation to Divide