The lift ratio of an association rule with a confidence value of 0.43 and in which the consequent occurs in 6 out of 10 cases is:
A) 1.40
B) 0.54
C) 1.00
D) 0.72

Name: The lift ratio of an association rule with a confidence value of 0.43 and in which the consequent occurs in 6 out of 10 cases is: A) 1.40 B) 0.54 C) 1.00 D) 0.72
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Question

Quizplus · Accepted Answer

The lift ratio is given by confidence/ (support of consequent/total number of transactions). By substituting the given values, the lift ratio is obtained as 0.72.

The Lift Ratio of an Association Rule with a Confidence