In the Bass Forecasting Model, Parameter M

In the Bass forecasting model, parameter m

A) measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
B) measures the likelihood of adoption, assuming no influence from someone who has already adopted the product.
C) refers to the number of people estimated to eventually adopt the new product.
D) refers to the number of people who have already adopted the new product.