Which of the following conclusions can be drawn from the below figure using the Bass forecasting model? (Note: Bass forecasting model is given by: F_t = (p + q[C_t - ₁ /m]) (m - C_t - ₁) ,
Where m = the number of people estimated to eventually adopt the new product,
C_t - ₁ = the number of people who have adopted the product through time t - 1,
Q = the coefficient of imitation, and
P = the coefficient of innovation.)

Question

Quizplus · Accepted Answer

In this graph, the innovation factor appears to dominate the imitation factor, and hence, q < p.

Which of the Following Conclusions Can Be Drawn from the Below