A description for a marketing course in a college course catalog states, "This course represents the study of consumers as they go about the consumption process." What course is this best describing?
A) Consumer Marketing
B) Value-based Marketing
C) Promotion
D) Consumption Marketing
E) Consumer Behavior

Question

Quizplus · Accepted Answer

The description of "the study of consumers as they go about the consumption process" is most closely associated with the field of consumer behavior, which focuses on understanding how individuals make decisions and choices as they interact with products and services. The other choices listed in the question (Consumer Marketing, Value-based Marketing, Promotion, and Consumption Marketing) may also be relevant to the broader topic of marketing, but they do not specifically address the study of consumer behavior in the same way.

A Description for a Marketing Course in a College Course