Melanie is a psychologist who studies consumer behavior. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practicing?

Question

Quizplus · Accepted Answer

Melanie is studying the mental reactions involved in consumer information processing, which falls under the umbrella of cognitive psychology. Cognitive psychology is the study of mental processes such as perception, attention, and memory, which are important factors involved in how consumers process and respond to information.

Melanie Is a Psychologist Who Studies Consumer Behavior