Walmart's supply chain is as efficient and as economic as possible, which allows it to offer lower prices than competing retailers. With only a few exceptions, Walmart offers the same basic products in all of its stores, even worldwide. What orientation does this illustrate?
A) market orientation
B) customer orientation
C) production orientation
D) linear orientation
E) undifferentiated orientation

Question

Quizplus · Accepted Answer

Walmart's strategy of offering the same basic products in all of its stores, even worldwide, demonstrates a focus on efficiency and standardization of production. This approach aligns with a production orientation, which emphasizes maximizing efficiency and reducing costs in the production process. By streamlining its supply chain and focusing on offering low prices to consumers, Walmart exemplifies a production-oriented approach to business.

Walmart's Supply Chain Is as Efficient and as Economic as Possible