Two types of value are primary value and secondary value.
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Q3: The core concept of consumer behavior is
Q8: Atmospherics, time and timing, and conditions are
Q9: Value equals what you get minus what
Q10: The Consumer Behavior Framework (CBF)represents consumer behavior
Q11: Individual differences are characteristic traits of individuals,
Q14: A basic CRM premise is that customers
Q16: People and groups who help shape a
Q17: Cognition refers to the thinking or mental
Q18: Internal influences include the social and cultural
Q22: Individual differences have little effect on the
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