The _____ represents consumer behavior theory illustrating factors that shape consumption-related behaviors that ultimately determine the value associated with consumption.
A) Consumer Behavior Framework (CBF)
B) Consumer Value Framework (CVF)
C) Consumption Process Framework (CPF)
D) Customer Relationship Framework (CRF)
E) Marketing-Consumer Framework (MCF)

Question

Quizplus · Accepted Answer

The Consumer Value Framework (CVF) is a theory that helps to explain and understand the factors that influence consumer behavior and ultimately determine the perceived value associated with consumption. The CVF includes three main components: consumer needs and wants, the internal and external factors that influence consumer behavior, and the outcomes or benefits that consumers receive from their consumption choices. Therefore, the CVF is the most appropriate choice among the given options.

The _____ Represents Consumer Behavior Theory Illustrating Factors That Shape