Which of the following is an external influence on consumer value?
A) personal values
B) lifestyles
C) needs
D) perception
E) reference groups

Question

Quizplus · Accepted Answer

Reference groups are external influences that can shape a consumer's values and attitudes towards a product or brand. These groups may include family, friends, colleagues, and even celebrity endorsers, and can greatly impact a consumer's perceived value of a product. Personal values, lifestyles, needs, and perception are all internal, individual factors that also play a role in determining consumer value, but they are not external influences.

Which of the Following Is an External Influence on Consumer