A automobile marketer is interested in the psychological influences on potential buyers of luxury automobiles. Which of the following would this researcher be interested in studying?
A) lifestyles of luxury car buyers
B) whether buyers are liberal or conservative
C) stage in family lifecycle of luxury car buyers
D) buyers' attitudes toward different brands
E) all of the above

Question

Quizplus · Accepted Answer

The automobile marketer is specifically interested in the psychological influences on potential buyers of luxury automobiles, so studying buyers' attitudes toward different brands would be the most relevant to this research question. The other options may provide useful information, but they are not directly related to psychological influences.

A Automobile Marketer Is Interested in the Psychological Influences on Potential