Subliminal processing refers to the way in which consumers can be influenced without their brain even sensing being exposed to a stimulus.
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Q21: With reactive learning, consumers simply sense and
Q22: Subliminal stimuli are below the cognitive threshold
Q23: Voluntary memory occurs when a person is
Q24: Hans searched the Internet, talked to friends,
Q24: Selective distortion is a process by which
Q25: The mere exposure effect has the greatest
Q27: The JMD (just meaningful difference) represents how
Q28: Attention refers to the interpretation or understanding
Q30: Implicit memory is memory for things that
Q36: Weber's Law states that as the intensity
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