Many store brand packages look similar to national name brand packages. This is done with the hope that consumers' awareness of and interpretation of the package design might lead them to think the less expensive store brand is just as good as the more expensive name brand. This is an attempt to influence consumers' _____.

Question

Quizplus · Accepted Answer

The package design is an aspect that shapes the consumers' perception of the product, hoping that they associate it with a higher quality national brand.

Many Store Brand Packages Look Similar to National Name Brand