Which term describes a consumer's immediate response after exposure to a stimulus?
A) sensation
B) cognition
C) affect
D) attention
E) perception

Question

Quizplus · Accepted Answer

Sensation refers to the immediate and direct response of our sensory receptors such as eyes, ears, nose, mouth, and skin, to the external stimuli in the environment. So, after exposure to a stimulus, a consumer's immediate response is referred to as sensation.

Which Term Describes a Consumer's Immediate Response After Exposure to a Stimulus