Consumers are bombarded with hundreds of marketing messages each day but "see" only a small portion of them because they screen out most of them. This is an example of _____.

Question

Quizplus · Accepted Answer

Selective exposure is the tendency for consumers to actively seek out and pay attention to only a small portion of the marketing messages they are exposed to, while ignoring or screening out the rest.

Consumers Are Bombarded with Hundreds of Marketing Messages Each Day