Due to rising commodity costs, food companies like Kraft and McDonald's are raising prices. For some of the products, the price increases were big enough that some consumers balked at the price increase. Apparently, these companies exceeded what point?

Question

Quizplus · Accepted Answer

The "just noticeable difference" is the minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience. In this context, it refers to the price increase that consumers notice and react to.

Due to Rising Commodity Costs, Food Companies Like Kraft and McDonald's