The just meaningful difference (JMD) represents _____.
A) the smallest amount of change in a stimulus that would influence consumer consumption and choice
B) the difference between the initial stimulus intensity and the increase or decrease in intensity that is relevant to a consumer
C) how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same
D) the minimum strength needed for a consumer to perceive a stimulus
E) how a consumer's initial bias will influence the effectiveness of changing a stimulus' intensity
Correct Answer:
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