_____ refers to the personal relevance toward, or interest in, a particular product.
A) Involvement
B) Significance
C) Commitment
D) Attentiveness
E) Contentment

Question

Quizplus · Accepted Answer

Involvement refers to the extent to which a consumer feels personally connected to a product or service, and how much effort they are willing to put into the decision-making process. It is a measure of personal relevance or interest in a product.

_____ Refers to the Personal Relevance Toward, or Interest In