Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.

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Situational involvement refers to the temporary interest or engagement that a consumer has in a specific purchase situation. This can happen when a consumer is shopping for something with a high price but low involvement, such as buying a house or a car, where a lot of money is at stake but the actual purchase decision may not be emotionally significant.

Situational Involvement Often Comes About When Consumers Are Shopping for Something