Large drugstore chains, like Walgreen's and Rite Aid, know that most shoppers visiting their stores want to get what they need quickly without spending much time lingering in the store. That's why most of them are stand-alone stores instead of being located in shopping centers. These retailers understand that most consumers are driven by _____ motivations when they visit their stores.
A) hedonic
B) utilitarian
C) primary
D) physiological
E) end-state

Question

Quizplus · Accepted Answer

The description of shoppers wanting to get what they need quickly without lingering in the store suggests utilitarian motivations, which prioritize efficiency and practicality over enjoyment or pleasure (hedonic motivations). Primary, physiological, and end-state motivations are not mentioned or relevant to the description.

Large Drugstore Chains, Like Walgreen's and Rite Aid, Know That