Individual difference variables are descriptions of how individual consumers differ according to specific traits or patterns of behavior.
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Q5: Value consciousness represents the tendency for consumers
Q6: A trait is defined as a distinguishable
Q7: Each individual has a unique personality.
Q8: The trait approach takes an idiographic perspective
Q9: The motivational research era proved very successful
Q11: Materialism is seen as consisting of three
Q12: The nomothetic perspective is a "variable-centered" approach
Q13: According to the psychoanalytic approach to personality,
Q14: Personality is made up of all the
Q15: The ego works largely in accordance with
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