It is usually enough for consumer researchers to consider demographic variables in isolation from other variables, such as psychographics.

Name: It is usually enough for consumer researchers to consider demographic variables in isolation from other variables, such as psychographics.
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Question

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Demographic information is often combined with psychographics. Failing to consider psychographic measures leads to the trap of assuming that all consumers of a certain demographic have the exact same tastes.

It Is Usually Enough for Consumer Researchers to Consider Demographic