Geodemographic techniques combine data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions.

Question

Quizplus · Accepted Answer

Geodemographic techniques use data on consumer expenditures and socioeconomic variables to identify similarities in consumption patterns based on geographic location.

Geodemographic Techniques Combine Data on Consumer Expenditures and Socioeconomic Variables