Hank is a researcher engaged in the study of symbols and their meanings. So in a consumer context, he looks at company logos and what they mean to consumers. What is this study called?

Question

Quizplus · Accepted Answer

The study of symbols and their meanings is called semiotics. This field of study analyzes the meaning behind signs, symbols, and language in various contexts. In a consumer context, semiotics can be used to examine the meaning and effectiveness of company logos and other branding elements.

Hank Is a Researcher Engaged in the Study of Symbols