DESIGNER CLOTHES SCENARIO Fashion Weeks in New York, Paris, and Milan Featuring Haughty

DESIGNER CLOTHES SCENARIO
Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the runway generate a lot of attention for designers, especially if the fashions are bizarre. But who buys these clothes? Apparently, only a small group of customers, and it's not the celebrities seen so often flaunting designer fashions because they get these garbs for free in return for the publicity they generate for designers. No, it's women like Ana, who purchased a $24,000 Balmain minidress and several other items because, as she stated, "I buy what I love." Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000 because she sees her clothing as art and herself as the curator of the collection. Christine, who attends events almost every night, only wears an item once and often changes several times in a single evening if she is attending more than one event. For these women, their clothing is an expression of themselves and how they want people to see them.
-Refer to Designer Clothes Scenario. Ana, Cindy, and Christine are sophisticated women with high self-esteem and use clothing to express themselves. Image is important them. Into which VALS group would these consumers likely be classified?

A) Experiencers
B) Innovators
C) Believers
D) Hedonists
E) Idealists