The utilitarian function of attitudes is based on the concept of reward and punishment.

Name: The utilitarian function of attitudes is based on the concept of reward and punishment.
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Question

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The utilitarian function of attitudes suggests that people develop attitudes based on the rewards and punishments associated with them. Therefore, they may hold positive attitudes towards activities that provide rewards or benefits and negative attitudes towards activities that lead to punishments or negative outcomes.

The Utilitarian Function of Attitudes Is Based on the Concept