How the appeal of a message and its construction affect persuasiveness is referred to as _____.
A) message effects
B) source effects
C) structural effects
D) central effects
E) peripheral effects

Name: How the appeal of a message and its construction affect persuasiveness is referred to as _____. A) message effects B) source effects C) structural effects D) central effects E) peripheral effects
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Question

Quizplus · Accepted Answer

Message effects refer to how the content and structure of a message influence its persuasiveness.

How the Appeal of a Message and Its Construction Affect