Which type of effect is said to occur when material presented later in the message has the most impact?
A) primacy effect
B) central effect
C) recency effect
D) latter effect
E) peripheral effect

Question

Quizplus · Accepted Answer

The recency effect is said to occur when material presented later in the message has the most impact. This is because it is more recent and therefore more vivid in the mind of the receiver.

Which Type of Effect Is Said to Occur When Material