All of the following are true regarding source credibility EXCEPT _____.
A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to only hold true in high involvement situations.
B) According to the elaboration likelihood model (ELM), one element of credibility, expertise, represents a peripheral cue in advertising.
C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
D) Source credibility is a function of a source's expertise and trustworthiness.
E) Trustworthy sources can be persuasive even if they're not experts.

Question

Quizplus · Accepted Answer

In high involvement situations, individuals are more likely to process information through the central route, where the quality of the argument is more important than the source's credibility.

All of the Following Are True Regarding Source Credibility EXCEPT