Shaping is a socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions.

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Shaping is a process by which individuals learn behaviors through a series of rewards and punishments. In terms of consumer behavior, shaping can occur as consumers become more familiar with a particular culture and gradually adopt its norms and values. This process can be influenced by a variety of factors, including socialization agents (such as family, peers, and media), individual characteristics (such as personality and motivation), and situational factors (such as context and experience).

Shaping Is a Socialization Process by Which Consumers' Behaviors Slowly