Glocalization represents the idea that the marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local.

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Glocalization is a strategy that strives to be global in its approach but adapts to local circumstances to optimize results. Therefore, glocalization involves developing a global marketing strategy while simultaneously customizing it to fit local markets. Ultimately, the aim is to balance global efficiency with local relevance.

Glocalization Represents the Idea That the Marketing Strategy May Be