The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as _____.

Question

Quizplus · Accepted Answer

The term that best describes this idea is "ethnic identification," which refers to the level of attachment that consumers feel to their ethnic culture. Ethnocentrism refers to the belief that one's own culture is superior to others, imperialism refers to the domination of one culture over another, and acculturation refers to the process of adapting to a new culture. Ethnic roots is a term that may be related to this concept, but it is not as commonly used to describe this specific idea.

The Degree to Which Consumers Feel a Sense of Belonging