Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.

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Coca-Cola's use of a global marketing strategy but adapting it to local cultures is an example of glocalization, which involves balancing the standardization of global products or services with the customization of local preferences. Imperialism involves the domination of one country or culture over another, Guanxi is a term that specifically refers to building personal relationships in Chinese culture, cultural distance refers to the differences between cultures, and acculturation involves adapting to a new culture.

Coca-Cola Markets Its Product Using the Same Strategy Worldwide, but Changes