WALMART SCENARIO
Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions.
-Refer to Walmart Scenario. If you were hired by Walmart and were sent to manage stores in another country, by which process would you learn the culture of that country?

Question

Quizplus · Accepted Answer

Acculturation is the process of learning and adapting to a new culture, which is what a manager would need to do when managing stores in another country.

WALMART SCENARIO Walmart Is the Largest Retailer in the World with More