WALMART SCENARIO
Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions.
-Refer to Walmart Scenario. In the United States, Walmart has a incentive system to encourage employees to stand out among their peers and rewards them for doing so. This has worked well in the United States because the U.S. scores high on individualism as a CSV. In which of the following other countries would this incentive system work well?

Question

Quizplus · Accepted Answer

The incentive system would work well in Australia because it also scores high on individualism as a cultural value. Brazil, Russia, and Pakistan score lower on individualism and may not respond as positively to an individualistic incentive system.

WALMART SCENARIO Walmart Is the Largest Retailer in the World with More