Convergence is a situation in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.
Correct Answer:
Verified
Q10: Each consumer belongs to only one cultural
Q11: Baby Boomers are important to marketers because
Q12: A microculture is not really considered a
Q13: The "Baby Boomer" generation was born before
Q15: World teen culture reflects the speculation that
Q16: North American has been divided into four
Q17: Relative to men, women tend to be
Q18: People of the same age tend to
Q18: Sex roles refer to the societal expectations
Q20: When a consumer faces a situation involving
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