The best approach to marketing to Hispanic consumers in the United States is to present advertisements in Spanish.

Question

Quizplus · Accepted Answer

Care needs to be taken when trying to appeal to an ethnic group in their native language. Even if the later generations can speak their ancestral native language, they my be somewhat insulted. Also, in all cultures, there is some risk of a backlash from other consumers who may resent an advertisement in something other than the native language.

The Best Approach to Marketing to Hispanic Consumers in the United