Vanity Fair, the makers of Lee jeans, found in their research that men tended to think that their brand of jeans was for women and found that most men used this in deciding not to buy the brand. When men use a stereotype to help them make the decision on which brand of jeans to buy, it can be said that they are using _____ to make their decision.

Question

Quizplus · Accepted Answer

Men are using their pre-existing ideas or stereotypes about what type of clothing is appropriate for their gender to structure their decision-making process. This aligns with the concept of cognitive structuring, where individuals rely on mental frameworks to organize information and guide decision making.

Vanity Fair, the Makers of Lee Jeans, Found in Their