Which term describes the finding that people of the same age end up sharing many of the same values and develop similar consumer preferences?
A) cohort-based microcultures
B) generational microcultures
C) age-based microcultures
D) world teen culture
E) chronological microcultures

Question

Quizplus · Accepted Answer

Age-based microcultures refers to the fact that people of the same age group share many similar values and consumer preferences. This is because they have grown up in similar social, economic, and cultural environments, which have influenced their attitudes and beliefs.

Which Term Describes the Finding That People of the Same