A _____ is a group of people who have lived the same major experiences in their life.
A) cohort
B) strata
C) reference group
D) schema
E) herd

Question

Quizplus · Accepted Answer

A cohort refers to a group of individuals who were born at the same time or who have experienced the same major life events such as graduating from college or serving in the military together. This shared experience can shape their attitudes, behaviors, preferences, and values. Therefore, a cohort is a useful concept for marketers to understand consumer behavior and develop targeted marketing strategies. Strata refers to different levels or layers of social status, income, education, or occupation. A reference group is a group of people that an individual identifies with or aspires to be like. A schema is a cognitive framework or mental model that helps people organize and interpret information. A herd is a large group of animals that move together.

A _____ Is a Group of People Who Have Lived