The very large group of very poor consumers is referred to as _____ consumers.
A) disenfranchised
B) secondary
C) unattractive
D) majority-rule
E) bottom of the pyramid

Question

Quizplus · Accepted Answer

The term "bottom of the pyramid" is commonly used to refer to the very large group of very poor consumers who are often overlooked by businesses due to their lack of purchasing power. This term highlights the potential market opportunity that exists for businesses that are able to develop products and services that are affordable and accessible to this segment of the population.

The Very Large Group of Very Poor Consumers Is Referred