BABY BOOMER SCENARIO
The oldest of the large Baby Boom generation has reached retirement age, but many are finding they don't want to retire and are asking themselves, "What should I do next?" One survey found that half of Americans between the ages of 44 and 50 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boom generation.
-Refer to Baby Boomer Scenario. Many retiring Baby Boomers are choosing to live in planned retirement communities that allow them to continue an active lifestyle. Which type of research is based on the fact that people with similar demographics tend to live close to one another?

Question

Quizplus · Accepted Answer

Geodemographics is the type of research based on the fact that people with similar demographics tend to live close to one another. This method uses data on population characteristics, such as age, income, education, and occupation, to analyze geographic markets and target specific groups of consumers. In this scenario, retiring Baby Boomers who prefer planned retirement communities are likely to share certain demographic characteristics, which can be identified and used to locate similar communities for future development.

BABY BOOMER SCENARIO The Oldest of the Large Baby Boom Generation Has Reached