Members of the American Marketing Association know each other professionally and meet twice a year at conferences. Some members work on research together, but most do not see each other any other times except for during the conferences. Which type of group is the American Marketing Association for its members?

Question

Quizplus · Accepted Answer

The American Marketing Association is a secondary group for its members because it is a large, formal, and impersonal group where members interact mainly for professional purposes and not for personal relationships.

Members of the American Marketing Association Know Each Other Professionally