Which type of group has no membership or application requirements but still might influence a consumer's behavior?
A) informal group
B) flash group
C) spontaneous group
D) tangential group
E) dissociative group

Question

Quizplus · Accepted Answer

An informal group is a group of people who have no membership or application requirements and come together based on shared interests, values, or activities. Although they are not structured like formal groups, they still have the potential to influence consumer behavior through word-of-mouth recommendations, social influence, and shared opinions. Examples of informal groups include friends, family, neighbors, and online communities. Therefore, option A is the correct answer.

Which Type of Group Has No Membership or Application Requirements