Information about products, services, and experiences that is transmitted from consumer to consumer is called _____.
A) integrated communication
B) word-of-mouth
C) boomerang communication
D) formal communication
E) informal communication

Question

Quizplus · Accepted Answer

Word-of-mouth refers to the communication of information about products, services, and experiences from one consumer to another. It is a form of informal communication that can have a significant impact on consumer behavior and brand reputation.

Information About Products, Services, and Experiences That Is Transmitted from Consumer