Compensating consumers to talk about, or promote, products without disclosing that they are working for the company is an unethical marketing practice called _____.

Question

Quizplus · Accepted Answer

Compensating consumers to talk about or promote products without disclosing that they are working for the company is known as shilling, which is an unethical marketing practice. In such cases, consumers are hired to promote or endorse products, but they do not reveal that they have been paid to do so, which can mislead other consumers.

Compensating Consumers to Talk About, or Promote, Products Without Disclosing