Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. This frowned-upon marketing technique is called _____.
A) shilling
B) infiltrating
C) opinion influencing
D) surrogate consumer influence
E) boasting

Question

Quizplus · Accepted Answer

Infiltrating refers to the practice of marketers using fake identities to covertly participate in online communities or blogs to influence consumer opinions without their knowledge.

Some Marketers Have Employees Use Fake Identities in Blog Posts