Most women in a household tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Question

Quizplus · Accepted Answer

The person who actually buys products for the household is the purchaser, as they are the one who physically carries out the transaction. The other roles in the household purchase process are: influencer (someone who affects the decision-making process, but may not actually buy the product), gatekeeper (someone who controls the flow of information or access to the decision-maker), user (the person who will ultimately use the product), and decision-maker (the person who ultimately decides to make the purchase).

Most Women in a Household Tend to Be the Person